Strategic Market Management (SMAM)

Schedule

Do take note regularly of teaching locations. There have been a number of small changes due to expansion of class-size and our on-going search for better spaces.

PREL

In the course outline the topics for each lecture as well as the required chapter to be read for each are provided.  Do come to the lectures having read the chapter and downloaded the handout, and prepared to participate actively.   

Lectures
DatesRoomContentTeacher
Tue 24 March 2020
14:00-16:00
Hedbergsal

Course Overview

Marketing Strategically

Moreno Astrid
Tue 31 March 2020
12:00-14:00
Hedbergsal

Environment Analysis

Strategic Intelligence

Moreno Astrid
Tue 14 April 2020
13:00-15:00
Hedbergsal

Market Analysis

Organisational Buying

Moreno Astrid
Tue 21 April 2020
09:00-11:00
Hedbergsal

Internal Analysis

Competitive Advantage

Moreno Astrid
Tue 5 May 2020
08:00-10:00
GRÖJER

Brand Strategy

Innovation Strategy

Moreno Astrid
Tue 12 May 2020
16:00-18:00
GRÖJER

New / Growth Markets

Mature / Declining Markets

Moreno Astrid
Thomas Amos Owen
Tue 19 May 2020
15:00-17:00
GRÖJER

Global Markets

Strategic Partnerships

Moreno Astrid
Tue 26 May 2020
10:00-12:00
GRÖJER

Implementation & Control

Final Discussion

Moreno Astrid

Seminars
Please observe the time for enrolment in working groups for seminars March 25 to March 31
DatesRoomGroupContentTeacher
Wed 1 April 2020
10:00-12:00
3:238E 1

Case and Articles as per Study Guide

Moreno Astrid
Thu 16 April 2020
10:00-12:00
3:239F 1

Case and Articles as per Study Guide

Moreno Astrid
Thu 7 May 2020
10:00-12:00
3:230B 1

Case and Articles as per Study Guide

Moreno Astrid
Thu 14 May 2020
10:00-12:00
3:239F 1

Case and Articles as per Study Guide

Moreno Astrid
Thu 28 May 2020
10:00-12:00
3:229 A 1

Case and Articles as per Study Guide

Moreno Astrid
Wed 1 April 2020
13:00-15:00
3:238E 2

Case and Articles as per Study Guide

Moreno Astrid
Thu 16 April 2020
13:00-15:00
3:239F 2

Case and Articles as per Study Guide

Moreno Astrid
Thu 7 May 2020
13:00-15:00
3:230B 2

Case and Articles as per Study Guide

Moreno Astrid
Thu 14 May 2020
13:00-15:00
3:239F 2

Case and Articles as per Study Guide

Moreno Astrid
Thu 28 May 2020
13:00-15:00
3:229 A 2

Case and Articles as per Study Guide

Moreno Astrid
Wed 1 April 2020
15:00-17:00
3:238E 3

Case and Articles as per Study Guide

Moreno Astrid
Thu 16 April 2020
15:00-17:00
3:239F 3

Case and Articles as per Study Guide

Moreno Astrid
Thu 7 May 2020
15:00-17:00
3:230B 3

Case and Articles as per Study Guide

Moreno Astrid
Thu 14 May 2020
15:00-17:00
3:239F 3

Case and Articles as per Study Guide

Moreno Astrid
Thu 28 May 2020
15:00-17:00
3:229 A 3

Case and Articles as per Study Guide

Moreno Astrid



Written examination

In lieu of a written examination under invigilation, each participant has to complete a final project individually as a take-home exam within  the 72-hour period specified below.  No concessions will be made for participants not being able to meet the deadlines due to travel or being in another time zone.  Further instructions on the expectations will be provided in the last week of the course.  Meanwhile look at the past exam papers under Examinations on Fastreg. 

DatesRoomGroupContentTeacher
Mon 1 June 2020
12:00-12:00
The take-home exam will be posted on FASTREG
Thu 4 June 2020
12:00-12:00

Please submit your take-home exam at FASTREG no later than 12.00hrs

Mon 24 Aug 2020
12:00-12:00
The take-home exam will be posted on FASTREG
Fri 28 Aug 2020
12:00-12:00

Please submit your re take-home exam at FASTREG no later than 12.00hrs





Teaching Rooms
3:229 A 3:229 seminarierum, hus 3 Kräftriket, Roslagsv 101
3:230B 3:230 seminarierum, hus 3 Kräftriket, Roslagsv 101
3:238E 3:238 seminarierum, hus 3 Kräftriket, Roslagsv 101
3:239F 3:239 seminarierum, hus 3 Kräftriket, Roslagsv 101
GRÖJER Gröjersalen, 3:224, hus 3 Kräftriket, Roslagsv 101
Hedbergsal 15:201, hus 15 Kräftriket, Roslagsv 101
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Change semester  


Course title:
Strategic Market Management
Semester: Spring term 2020
Study period: 3 4
Rate of studies: 50%
Level: Graduate level (second cycle)
Credits: 7.5
Language of instruction: English

Course code: fe5336

Syllabus

Contact:


Course coordinator:
Helena Flinck
Head of course:
Amos Owen Thomas
Student services:
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