Strategic Market Management (SMAM)

Schedule

This course will be online this semester 2020 due to Covid-19.


JUST A REMINDER: We don´t meet for lectures. The lectures are recorded and you give an email with the link, as we did the last week. The slides will be available in Fastreg.


ZOOM meetings are exclusively for Seminars. 


Today I will send an email with the link for seminar 1. 


Please, be sure that your email address is updated in Fastreg and check your emails regularly.


 


All the best, Astrid Moreno


 


 




INTRODUCTION 24th/03-2020  Introduction of the course via zoom. Join the meeting at 13.55.


Link to join the meeting:


https://stockholmuniversity.zoom.us/j/873884841


Meeting ID: 873 884 841


NOTE! Lecture 1 will be uploaded tomorrow with respective link after the introduction




One tap mobile
+46844682488,,873884841# Sweden
+46850520017,,873884841# Sweden


Dial by your location
        +46 8 4468 2488 Sweden
        +46 8 5052 0017 Sweden
        +46 850 539 728 Sweden
        +45 32 70 12 06 Denmark
        +45 32 71 31 57 Denmark
        +45 89 88 37 88 Denmark
        +47 7349 4877 Norway
        +47 2396 0588 Norway
        +358 9 4245 1488 Finland
        +358 3 4109 2129 Finland
        +1 669 900 6833 US (San Jose)
        +1 253 215 8782 US
        +1 301 715 8592 US
        +1 312 626 6799 US (Chicago)
        +1 346 248 7799 US (Houston)
        +1 408 638 0968 US (San Jose)
        +1 408 652 8184 US (San Jose)
        +1 646 876 9923 US (New York)
Meeting ID: 873 884 841
Find your local number: https://stockholmuniversity.zoom.us/u/cbdM4AeoV1


Join by SIP
873884841@109.105.112.236
873884841@109.105.112.235


Join by H.323
109.105.112.236
109.105.112.235
Meeting ID: 873 884 841


Join by Skype for Business
https://stockholmuniversity.zoom.us/skype/873884841

I hope you are doing well!


Due to the current situation in Sweden with covid-19, some changes will be made in how this course will run to ensure everyone's safety and wellbeing. This course will be a distance course this semester. 


More information regarding the specifics:


Fastreg and Zoom video conference will be used throughout the entire course.


The course will begin 24th of march, at 14:00 there will be material available at Fastreg for self-studies.


There is a preliminary study guide on Fastreg, the guide will, however, be finalized before the course begins. Revising a study guide takes some time and hopefully, this is ok with you.


Please update your email addresses in Fastreg if they are not up to date.


It is important to download the free version of zoom since all seminars will take place on that platform.


You will still sign up for seminar groups on Fastreg. The exact dates and times can be found there.


 


All the best, Astrid Moreno

Lectures
DatesRoomContentTeacher
Tue 24 March 2020
14:00-16:00
Hedbergsal

IMPORTANT: We are going to use materials from diverse sources but students are expected to purchase, read, and refer to the main textbook regularly (buy the 2007 European edition).

Textbook: Aaker, David and McLoughlin, Damien (2010). Strategic Market Management: Global Perspectives, 1st Edition. Chicester, UK: John Wiley & Sons. (abbreviated A&M)

---------

 

Course Overview

Introduction to Strategic Market Management (chapter 1)

Customer Analysis (chapter 2)

Moreno Astrid
Tue 31 March 2020
12:00-14:00
Hedbergsal

Environmental Analysis (chapter 5)

Competitor Analysis, Strategic Intelligence (chapter 3)

Moreno Astrid
Tue 14 April 2020
13:00-15:00
Hedbergsal

Researching Markets (Gauri & Cateora)

Market/Submarket Analysis (chapter 4)

Market Selection Approaches (Gauri & Cateora)

Moreno Astrid
Tue 21 April 2020
09:00-11:00
Hedbergsal

Internal Analysis (chapter 6)

Competitive Advantage (chapter 7)

Value Proposition  (chapter 8)

Moreno Astrid
Tue 5 May 2020
10:00-12:00
GRÖJER

Brand Equity (chapter 9)

Innovation (chapter 10)

International Segmentation, Positioning, Targeting (Gauri & Cateora)

Moreno Astrid
Tue 12 May 2020
16:00-18:00
GRÖJER

New/Growth Markets (chapter 12)

Mature/Declining Markets (chapter 14)

Strategic Partnerships

Moreno Astrid
Sat 16 May 2020
10:00-12:00

Global Markets Strategy (chapter 13)

Implementation & Control (chapter 15)

 

Individual Take-Home Exam Information

Moreno Astrid

Seminars

Due to the current situation in Sweden with covid-19, some changes will be made in how this course will run to ensure everyone's safety and wellbeing. This course will be a distance course this semester. 


More information regarding the specifics:


Fastreg and Zoom video conference will be used throughout the entire course.


The course will begin 24th of march, at 14:00 there will be material available at Fastreg for self-studies.


There is a preliminary study guide on Fastreg, the guide will, however, be finalized before the course begins. Revising a study guide takes some time and hopefully, this is ok with you.


Please update your email addresses in Fastreg if they are not up to date.


It is important to download the free version of zoom since all seminars will take place on that platform.


You will still sign up for seminar groups on Fastreg. The exact dates and times can be found there.


 


All the best, Astrid Moreno

DatesRoomGroupContentTeacher
Thu 2 April 2020
08:00-10:00
3:238E 1

Case 1: The Female Health Company

Team 1: Management Proposal – External Advisors

Team 2: Board of the Company 

-------------------------------------------------------------------------------------

Literature Analysis and Discussion

 Team 3:

Nussipova Gulnara
Thu 23 April 2020
10:00-12:00
3:239F 1

Case 2: Cereal Partners Worldwide

Team 3: Board of the Company

Team 4: Management Proposal – External Advisors

--------------------------------------------------------------------------------------Literature Analysis and Discussion

Team 1: Article Analysis

Team 2: Article Discussion

Article 1:  Božic, K., & Dimovski, V. (2019). Business intelligence and analytics for value creation: The role of absorptive capacity

Article 3: Nadarajah, D., & Kadir, S. L. S. A. (2014). A review of the importance of business process management in achieving sustainable competitive advantage.

 

Nussipova Gulnara
Thu 7 May 2020
10:00-12:00
3:230B 1

Case 3:  Levi Strauss

Team 2:  Management Proposal – External Advisors

Team 1:  Board of the Company

 ------------------------------------------------------------------------------------

Literature Analysis and Discussion

Team 4: Article Analysis

Team 3: Article Discussion

 Article 5:  Samiee, S. (2019). Reflections on global brands, global consumer culture and globalization.

 Article 6: Steenkamp, J.-B. E. M. (2020). Global Brand Building and Management in the Digital Age.

Nussipova Gulnara
Tue 26 May 2020
10:00-12:00
1

Case 4: Tencent – The Chinese Online Giant…

Team 3:  Management Proposal – External Advisors

Team 4: Board of the Company

 -------------------------------------------------------------------------------------

Literature Analysis and Discussion

Team 2: Article Analysis

Team 1: Article Discussion

 Article 7:  Gold, S., Chowdhury, I. N., Huq, F. A., & Heinemann, K. (2020). Social business collaboration at the bottom of the pyramid: The case of orchestration.

 Article 8:  Whalen, P., & Boush, D. (2014). Why, how and to what effect do firms deviate from their intended marketing plans? Towards a taxonomy of post plan improvisations.

Nussipova Gulnara
Wed 1 April 2020
13:00-15:00
3:238E 2

 

Case 1: The Female Health Company

Team 1: Management Proposal – External Advisors

Team 2: Board of the Company

--------------------------------------------------------------------------------------

Literature Analysis and Discussion

 Team 3: Article Analysis

Team 4: Article Discussion

 Article 2: Vlados, C., & Chatzinikolaou, D. (2019). Methodological redirections for an evolutionary approach of the external business environment.

 Article 4: Rofiq, A., & Pramono, S. (2019). The role of strategic planning and flexibility in shaping SMEs market orientation in turbulence business environment.

Moreno Astrid
Thu 23 April 2020
13:00-15:00
3:239F 2

Case 2: Cereal Partners Worldwide

Team 3: Board of the Company

Team 4: Management Proposal – External Advisors

--------------------------------------------------------------------------------------Literature Analysis and Discussion

Team 1: Article Analysis

Team 2: Article Discussion

Article 1:  Božic, K., & Dimovski, V. (2019). Business intelligence and analytics for value creation: The role of absorptive capacity.

Article 3: Nadarajah, D., & Kadir, S. L. S. A. (2014). A review of the importance of business process management in achieving sustainable competitive advantage.

 

Moreno Astrid
Thu 7 May 2020
13:00-15:00
3:230B 2

Case 3:  Levi Strauss

Team 2:  Management Proposal – External Advisors

Team 1:  Board of the Company

 ------------------------------------------------------------

Literature Analysis and Discussion

Team 4: Article Analysis

Team 3: Article Discussion

 Article 5:  Samiee, S. (2019). Reflections on global brands, global consumer culture and globalization.

 Article 6: Steenkamp, J.-B. E. M. (2020). Global Brand Building and Management in the Digital Age.

Moreno Astrid
Tue 26 May 2020
10:00-12:00
2

Case 4: Tencent – The Chinese Online Giant…

Team 3:  Management Proposal – External Advisors

Team 4: Board of the Company

 -------------------------------------------------------------------------------------

Literature Analysis and Discussion<

Moreno Astrid
Wed 1 April 2020
15:00-17:00
3:238E 3

Case 1: The Female Health Company

Team 1: Management Proposal – External Advisors

Team 2: Board of the Company

--------------------------------------------------------------------------------------

Literature Analysis and Discussion

Team 3: Article Analysis

Team 4: Article Discussion

Article 2: Vlados, C., & Chatzinikolaou, D. (2019). Methodological redirections for an evolutionary approach of the external business environment.

Article 4: Rofiq, A., & Pramono, S. (2019). The role of strategic planning and flexibility in shaping SMEs market orientation in turbulence business environment.

Moreno Astrid
Thu 23 April 2020
15:00-17:00
3:239F 3

Case 2: Cereal Partners Worldwide

Team 3: Board of the Company

Team 4: Management Proposal – External Advisors

--------------------------------------------------------------------------------------

Literature Analysis and Discussion

Team 1: Article Analysis

Team 2: Article Discussion

 Article 1:  Božic, K., & Dimovski, V. (2019). Business intelligence and analytics for value creation: The role of absorptive capacity.

 Article 3: Nadarajah, D., & Kadir, S. L. S. A. (2014). A review of the importance of business process management in achieving sustainable competitive advantage.

Moreno Astrid
Thu 7 May 2020
15:00-17:00
3:230B 3

Case 3:  Levi Strauss

Team 2:  Management Proposal – External Advisors

Team 1:  Board of the Company 

--------------------------------------------------------------------------------------

Literature Analysis and Discussion

Team 4: Article Analysis

Team 3: Article Discussion

 Article 5:  Samiee, S. (2019). Reflections on global brands, global consumer culture and globalization.

 Article 6: Steenkamp, J.-B. E. M. (2020). Global Brand Building and Management in the Digital Age.

Moreno Astrid
Tue 26 May 2020
15:00-17:00
3:229 A 3

Case 4: Tencent – The Chinese Online Giant…

Team 3:  Management Proposal – External Advisors

Team 4: Board of the Company

 -------------------------------------------------------------------------------------

Literature Analysis and Discussion

Team 2: Article Analysis

Team 1: Article Discussion

 Article 7:  Gold, S., Chowdhury, I. N., Huq, F. A., & Heinemann, K. (2020). Social business collaboration at the bottom of the pyramid: The case of orchestration.

 Article 8:  Whalen, P., & Boush, D. (2014). Why, how and to what effect do firms deviate from their intended marketing plans? Towards a taxonomy of post plan improvisations.

Moreno Astrid



Written examination

In lieu of a written examination under invigilation, each participant has to complete a final project individually as a take-home exam within  the 72-hour period specified below.  No concessions will be made for participants not being able to meet the deadlines due to travel or being in another time zone.  Further instructions on the expectations will be provided in the last week of the course.  Meanwhile look at the past exam papers under Examinations on Fastreg. 

DatesRoomGroupContentTeacher
Mon 1 June 2020
12:00-12:00

The take-home exam will be posted on FASTREG at 12:00

Thu 4 June 2020
12:00-12:00

Please submit your take-home exam at FASTREG no later than 12.00hrs

Mon 24 Aug 2020
12:00-12:00

The take-home exam will be posted on FASTREG at 12:00

Thu 27 Aug 2020
12:00-12:00

Please submit your re take-home exam at FASTREG no later than 12.00hrs





Teaching Rooms
3:229 A 3:229 seminarierum, hus 3 Kräftriket, Roslagsv 101
3:230B 3:230 seminarierum, hus 3 Kräftriket, Roslagsv 101
3:238E 3:238 seminarierum, hus 3 Kräftriket, Roslagsv 101
3:239F 3:239 seminarierum, hus 3 Kräftriket, Roslagsv 101
GRÖJER Gröjersalen, 3:224, hus 3 Kräftriket, Roslagsv 101
Hedbergsal 15:201, hus 15 Kräftriket, Roslagsv 101
------------------------------------------------------------------------------------------------------------------------------

Change semester  


Course title:
Strategic Market Management
Semester: Spring term 2020
Study period: 3 4
Rate of studies: 50%
Level: Graduate level (second cycle)
Credits: 7.5
Language of instruction: English

Course code: fe5336

Syllabus

Contact:


Course coordinator:
Gustav Innala
Head of course:
Astrid Moreno
Student services:
Read more