Service Marketing (SEMA)

Schedule

Preliminary schedule, subject to change. The first lecture and all guest lectures are mandatory  Lectures Dates Room Content Teacher Mon 20 Jan 2020 16:00-18:00 Hedbergsal Lecture 1 - Introduction of the Service Marketing field. Engström Jon Wed 22 Jan 2020 12:00-14:00 Hedbergsal Lecture 2. Service quality, satisfaction and engagement. Prof Christian Grönroos Mon 27 Jan 2020 13:00-15:00 Smedjan Lecture 3. Value creation logics, with Professor Christian Grönroos. Engström Jon Mon 10 Feb 2020 15:00-17:00 WALL Lecture 4. Serivce innovation and service design. Engström Jon Mon 24 Feb 2020 14:00-16:00 Hedbergsal Lecture 5. Service experience. Guest Lecture: SAS, Scandinavian Airline Systems (SAS) Engström Jon Mon 2 March 2020 10:00-12:00 GRÖJER Lecture 6. Servitization. Engström Jon Wed 4 March 2020 10:00-12:00 Hedbergsal Lecture 7. Transformative service research. Engström Jon Seminars Please observe the time for enrolment via Fastreg in working groups for seminars XXX Dates Room Group Content Teacher Wed 5 Feb 2020 10:00-12:00 3:238E 1 Literature seminar 1 Engström Jon Wed 19 Feb 2020 09:00-11:00 3:238E 1 Workshop Engström Jon Wed 26 Feb 2020 09:00-12:00 3:229 A 1 Literature seminar 2 Engström Jon Fri 6 March 2020 10:00-12:00 3:241H 1 Presentations group project Engström Jon Wed 5 Feb 2020 13:00-15:00 3:238E 2 Literature seminar 1 Engström Jon Wed 19 Feb 2020 13:00-15:00 3:238E 2 Workshop Engström Jon Wed 26 Feb 2020 12:00-15:00 3:229 A 2 Literature seminar 2 Engström Jon Fri 6 March 2020 13:00-15:00 3:241H 2 Presentations group project Engström Jon Wed 5 Feb 2020 15:00-17:00 3:238E 3 Literature seminar 1 Engström Jon Wed 19 Feb 2020 15:00-17:00 3:238E 3 Workshop Engström Jon Wed 26 Feb 2020 15:00-17:00 3:229 A 3 Literature seminar 2 Engström Jon Fri 6 March 2020 15:00-17:00 3:241H 3 Presentations group project Engström Jon Written examination Dates Room Group Content Teacher Mon 16 March 2020 16:00-16:00 Hemtenta home exam opens Wed 18 March 2020 16:00-16:00 Hemtenta Please upload you homeexam no later than March 18 16.00 Tue 12 May 2020 16:00-16:00 Re-exam opens Thu 14 May 2020 20:00-20:00 Please upload the re exam no later than May 14 at 20.00

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