Service Marketing (SEMA)
Schedule
Preliminary schedule, subject to change.
The first lecture and all guest lectures are mandatory
Lectures
| Dates | Room | Content | Teacher |
Mon 20 Jan 2020
16:00-18:00
|
Hedbergsal
|
Lecture 1 - Introduction of the Service Marketing field.
|
Engström Jon
|
Wed 22 Jan 2020
12:00-14:00
|
Hedbergsal
|
Lecture 2. Service quality, satisfaction and engagement.
|
Prof Christian Grönroos
|
Mon 27 Jan 2020
13:00-15:00
|
Smedjan
|
Lecture 3. Value creation logics, with Professor Christian Grönroos.
|
Engström Jon
|
Mon 10 Feb 2020
15:00-17:00
|
WALL
|
Lecture 4. Serivce innovation and service design.
|
Engström Jon
|
Mon 24 Feb 2020
14:00-16:00
|
Hedbergsal
|
Lecture 5. Service experience. Guest Lecture: SAS, Scandinavian Airline Systems (SAS)
|
Engström Jon
|
Mon 2 March 2020
10:00-12:00
|
GRÖJER
|
Lecture 6. Servitization.
|
Engström Jon
|
Wed 4 March 2020
10:00-12:00
|
Hedbergsal
|
Lecture 7. Transformative service research.
|
Engström Jon
|
|
Seminars
Please observe the time for enrolment via Fastreg in working groups for seminars XXX
| Dates | Room | Group | Content | Teacher |
Wed 5 Feb 2020
10:00-12:00
|
3:238E
|
1
|
Literature seminar 1
|
Engström Jon
|
Wed 19 Feb 2020
09:00-11:00
|
3:238E
|
1
|
Workshop
|
Engström Jon
|
Wed 26 Feb 2020
09:00-12:00
|
3:229 A
|
1
|
Literature seminar 2
|
Engström Jon
|
Fri 6 March 2020
10:00-12:00
|
3:241H
|
1
|
Presentations group project
|
Engström Jon
|
Wed 5 Feb 2020
13:00-15:00
|
3:238E
|
2
|
Literature seminar 1
|
Engström Jon
|
Wed 19 Feb 2020
13:00-15:00
|
3:238E
|
2
|
Workshop
|
Engström Jon
|
Wed 26 Feb 2020
12:00-15:00
|
3:229 A
|
2
|
Literature seminar 2
|
Engström Jon
|
Fri 6 March 2020
13:00-15:00
|
3:241H
|
2
|
Presentations group project
|
Engström Jon
|
Wed 5 Feb 2020
15:00-17:00
|
3:238E
|
3
|
Literature seminar 1
|
Engström Jon
|
Wed 19 Feb 2020
15:00-17:00
|
3:238E
|
3
|
Workshop
|
Engström Jon
|
Wed 26 Feb 2020
15:00-17:00
|
3:229 A
|
3
|
Literature seminar 2
|
Engström Jon
|
Fri 6 March 2020
15:00-17:00
|
3:241H
|
3
|
Presentations group project
|
Engström Jon
|
|
Written examination
| Dates | Room | Group | Content | Teacher |
Mon 16 March 2020
16:00-16:00
|
Hemtenta
|
|
home exam opens
|
|
Wed 18 March 2020
16:00-16:00
|
Hemtenta
|
|
Please upload you homeexam no later than March 18 16.00
|
|
Tue 12 May 2020
16:00-16:00
|
|
|
Re-exam opens
|
|
Thu 14 May 2020
20:00-20:00
|
|
|
Please upload the re exam no later than May 14 at 20.00
|
|
|
|
Teaching Rooms
|
|
|
|
|
3:229 A
|
3:229 seminarierum, hus 3
|
Kräftriket, Roslagsv 101
|
|
3:238E
|
3:238 seminarierum, hus 3
|
Kräftriket, Roslagsv 101
|
|
3:241H
|
3:241 seminarierum, hus 3
|
Kräftriket, Roslagsv 101
|
|
GRÖJER
|
Gröjersalen, 3:224, hus 3
|
Kräftriket, Roslagsv 101
|
|
Hedbergsal
|
15:201, hus 15
|
Kräftriket, Roslagsv 101
|
|
Hemtenta
|
|
|
|
Smedjan
|
8:210, hus 8
|
Kräftriket, Roslagsv 101
|
|
WALL
|
Wallenbergsalen, hus 3
|
Kräftriket, Roslagsv 101
|
------------------------------------------------------------------------------------------------------------------------------
Responsible: Head of course
Contact: Course coordinator
Please Note !
There will be no new admissions to this course.
Course title:
Service Marketing
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Semester:
Spring term 2020
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Study period:
1
2
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Rate of studies:
50%
|
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Level:
Graduate level (second cycle)
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Credits:
7.5
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Language of instruction:
English
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