Service Marketing (SEMA)

Schedule

Preliminary schedule, subject to change.

The first lecture and all guest lectures are mandatory 

Lectures
DatesRoomContentTeacher
Mon 20 Jan 2020
16:00-18:00
Hedbergsal

Lecture 1 - Introduction of the Service Marketing field.

Engström Jon
Wed 22 Jan 2020
12:00-14:00
Hedbergsal

Lecture 2. Service quality, satisfaction and engagement.

Prof Christian Grönroos
Mon 27 Jan 2020
13:00-15:00
Smedjan

Lecture 3. Value creation logics, with Professor Christian Grönroos.

Engström Jon
Mon 10 Feb 2020
15:00-17:00
WALL

Lecture 6. Service experience. Guest Lecture: SAS, Scandinavian Airline Systems (SAS)

Engström Jon
Mon 24 Feb 2020
14:00-16:00
Hedbergsal

Lecture 4. Serivce innovation and service design.

Engström Jon
Mon 2 March 2020
10:00-12:00
GRÖJER

Lecture 5. Servitization - practical examples from industry. With your friend David Sörhammar.

Engström Jon
Wed 4 March 2020
10:00-12:00
Hedbergsal

Final Lecture

Engström Jon

Seminars

Please observe the time for enrolment via Fastreg in working groups for seminars XXX

DatesRoomGroupContentTeacher
Wed 5 Feb 2020
10:00-12:00
3:238E 1

Literature seminar 1

Engström Jon
Wed 19 Feb 2020
10:00-12:00
3:238E 1

Literature seminar 2

Engström Jon
Wed 26 Feb 2020
10:00-12:00
3:229 A 1

Workshop

Engström Jon
Fri 6 March 2020
10:00-12:00
3:241H 1

Presentations group project

Engström Jon
Wed 5 Feb 2020
13:00-15:00
3:238E 2

Literature seminar 1

Engström Jon
Wed 19 Feb 2020
13:00-15:00
3:238E 2

Literature seminar 2

Engström Jon
Wed 26 Feb 2020
13:00-15:00
3:229 A 2

Workshop

Engström Jon
Fri 6 March 2020
13:00-15:00
3:241H 2

Presentations group project

Engström Jon
Wed 5 Feb 2020
15:00-17:00
3:238E 3

Literature seminar 1

Engström Jon
Wed 19 Feb 2020
15:00-17:00
3:238E 3

Literature seminar 2

Engström Jon
Wed 26 Feb 2020
15:00-17:00
3:229 A 3

Workshop

Engström Jon
Fri 6 March 2020
15:00-17:00
3:241H 3

Presentations group project

Engström Jon



Written examination
DatesRoomGroupContentTeacher
Mon 16 March 2020
16:00-16:00
Hemtenta home exam opens
Wed 18 March 2020
16:00-16:00
Hemtenta Please upload you homeexam no later than March 18 16.00
Tue 12 May 2020
16:00-16:00
Re-exam opens
Thu 14 May 2020
20:00-20:00
Please upload the re exam no later than May 29 20.00


Teaching Rooms
3:229 A 3:229 seminarierum, hus 3 Kräftriket, Roslagsv 101
3:238E 3:238 seminarierum, hus 3 Kräftriket, Roslagsv 101
3:241H 3:241 seminarierum, hus 3 Kräftriket, Roslagsv 101
GRÖJER Gröjersalen, 3:224, hus 3 Kräftriket, Roslagsv 101
Hedbergsal 15:201, hus 15 Kräftriket, Roslagsv 101
Hemtenta
Smedjan 8:210, hus 8 Kräftriket, Roslagsv 101
WALL Wallenbergsalen, hus 3 Kräftriket, Roslagsv 101
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Change semester  


Course title:
Service Marketing
Semester: Spring term 2020
Study period: 1 2
Rate of studies: 50%
Level: Graduate level (second cycle)
Credits: 7.5
Language of instruction: English

Course code: FE5344

Syllabus

Contact:


Course coordinator:
Helena Flinck
Head of course:
Jon Engström
Examiner:
Jon Engström
Student services:
Read more

Teachers:


Engström Jon
Prof Christian Grönroos