Principles of Marketing (MA-I(e))

Schedule

PREL
Lectures
DatesRoomContentTeacher
Tue 3 Sep 2019
08:00-10:00
WALL Program and administrative information Butler Nick
Schneider Anselm
Tue 3 Sep 2019
10:00-12:00
WALL Welcome, practical info: Kotler Ch. 1, Tolstikova Natalia
Thu 5 Sep 2019
13:00-15:00
WALL Intro to library
Fri 6 Sep 2019
11:00-13:00
WALL mar environment , chapters 3-4 Parment Anders
Tue 10 Sep 2019
08:00-10:00
WALL Company and mar strategy, mar plans, chapter 2 Parment Anders
Wed 11 Sep 2019
11:00-13:00
WALL Research methods, marketing research: [Blythe part 1],Kotler,ch 4 Bryman, Ch. 1 & 2 Tolstikova Natalia
Thu 12 Sep 2019
09:00-11:00
WALL cons. Beh chapters 5-6 Tolstikova Natalia
Mon 16 Sep 2019
14:00-16:00
WALL targeting and branding, chapters 7-8 Tolstikova Natalia
Tue 17 Sep 2019
14:00-16:00
WALL channels and marcomms , chapters 11-12 Tolstikova Natalia
Mon 23 Sep 2019
15:00-17:00
WALL products and services, pricing, chapters 9-10 Parment Anders
Tue 24 Sep 2019
13:00-15:00
WALL Global marketing and sustainability chapter 13-14 Parment Anders
Mon 30 Sep 2019
13:00-15:00
WALL wrapping lecture (exam lecture) Parment Anders
Tolstikova Natalia

Seminars
Please observe the time for enrolment to the seminars via FASTREG 12.00 September 3 to September8
DatesRoomGroupContentTeacher
Mon 9 Sep 2019
10:00-12:00
3:229 A 1 Seminar 1 Tolstikova Natalia
Fri 27 Sep 2019
10:00-12:00
3:230B 1 Seminar 2 Tolstikova Natalia
Mon 9 Sep 2019
10:00-12:00
3:230B 2 Seminar 1 Reema Akhtar
Fri 27 Sep 2019
10:00-12:00
3:229 A 2 Seminar 2 Reema Akhtar
Mon 9 Sep 2019
13:00-15:00
3:229 A 3 Seminar 1 Tolstikova Natalia
Fri 27 Sep 2019
13:00-15:00
3:229 A 3 Seminar 2 Tolstikova Natalia
Mon 9 Sep 2019
13:00-15:00
3:230B 4 Seminar 1 Reema Akhtar
Fri 27 Sep 2019
13:00-15:00
3:230B 4 Seminar 2 Reema Akhtar
Mon 9 Sep 2019
15:00-17:00
3:229 A 5 Seminar1 Tolstikova Natalia
Fri 27 Sep 2019
15:00-17:00
3:229 A 5 Seminar 2 Tolstikova Natalia



Written examination
Please observe the time for enrolment via Fastreg, not later than five working days in advace. Information on where the examination takes place see:
http://www.sbs.su.se/sv/Allman-studieinfo/Tentamen/
DatesRoomGroupContentTeacher
Wed 2 Oct 2019
09:00-12:00
Exam
Wed 13 Nov 2019
17:30-21:30
meddelas Re-exam




Teaching Rooms
3:229 A 3:229 seminarierum, hus 3 Kräftriket, Roslagsv 101
3:230B 3:230 seminarierum, hus 3 Kräftriket, Roslagsv 101
meddelas
WALL Wallenbergsalen, hus 3 Kräftriket, Roslagsv 101
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Please Note !


There will be no new admissions to this course.


Course title:
Principles of Marketing
Semester: Autumn term 2019
Study period: 1
Rate of studies: 100%
Level: Undergraduate level (first cycle)
Credits: 7.5
Language of instruction: English

Contact:


Course coordinator:
Gustav Innala
Head of course:
Natalia Tolstikova