Digital Marketing and E-commerce (DME)

Schedule

PREL
Lectures
DatesRoomContentTeacher
Tue 5 Nov 2019
15:00-17:00
WALL

Lecture 1. 

Overview of the digital marketing field

Introduction to individual assignment - Google Analytics!

Engström Jon
Thu 7 Nov 2019
13:00-15:00
WALL

Lecture 2. 

Digital marketing campaigns

Engström Jon
Tue 12 Nov 2019
12:00-14:00
WALL

Lecture 3. (Obligatory)

Guest Lecture: Precis Digital

Engström Jon
Tue 19 Nov 2019
13:00-15:00
WALL

Lecture 4. 

E-commerce

Engström Jon
Thu 21 Nov 2019
13:00-15:00
WALL

Lecture 5.

Social Media Marketing.

Engström Jon
Tue 26 Nov 2019
13:00-15:00
WALL

Lecture 6.

Developing a Digital Marketing Strategy

Engström Jon
Tue 3 Dec 2019
13:00-15:00
WALL Engström Jon
Tue 10 Dec 2019
14:00-16:00
WALL

Lecture 7. (Obligatory)

Guest Lecture, Daniel Freeman.

Engström Jon
Tue 17 Dec 2019
14:00-16:00
WALL

CANCELLED!

Lecture 8. The future of Digital Marketing.

Engström Jon

Seminars
Please observe the time for enrollment in working groups for seminars November 7 to November 13
DatesRoomGroupContentTeacher
Thu 14 Nov 2019
10:00-12:00
3:238E 1

Literature seminar.

Engström Jon
Thu 28 Nov 2019
10:00-12:00
3:239F 1

Case seminar 1.

 
Engström Jon
Thu 12 Dec 2019
10:00-12:00
3:229 A 1

Case seminar 2.

 
Engström Jon
Fri 20 Dec 2019
10:00-12:00
3:241H 1

Group work presentation.

Engström Jon
Thu 14 Nov 2019
13:00-15:00
3:238E 2

Literature seminar 1.

Engström Jon
Thu 28 Nov 2019
13:00-15:00
3:239F 2

Case seminar 1.

Engström Jon
Thu 12 Dec 2019
13:00-15:00
3:229 A 2

Case seminar 2.

Engström Jon
Fri 20 Dec 2019
13:00-15:00
3:241H 2

Group work presentations.

Engström Jon
Thu 14 Nov 2019
15:00-17:00
3:238E 3

Literature seminar.

Engström Jon
Thu 28 Nov 2019
15:00-17:00
3:239F 3

Case seminar 1.

Engström Jon
Thu 12 Dec 2019
15:00-17:00
3:229 A 3

Case seminar 2.

Engström Jon
Fri 20 Dec 2019
15:00-17:00
3:241H 3

Group work presentations.

Engström Jon
Mon 18 Nov 2019
08:00-10:00
3:241H 4

Literature seminar.

Moreno Astrid
Mon 25 Nov 2019
10:00-12:00
3:240G 4 Case seminar 1 Moreno Astrid
Thu 12 Dec 2019
10:00-12:00
3:230B 4

Case seminar 2.

Moreno Astrid
Fri 20 Dec 2019
10:00-12:00
3:240G 4

Group work presentation.

Moreno Astrid
Mon 18 Nov 2019
13:00-15:00
3:241H 5

Literature seminar.

Moreno Astrid
Mon 25 Nov 2019
13:00-15:00
3:240G 5 Case seminar 1 Moreno Astrid
Thu 12 Dec 2019
13:00-15:00
3:230B 5

Case seminar 2.

Moreno Astrid
Fri 20 Dec 2019
13:00-15:00
3:240G 5

Group work presentation.

Moreno Astrid
Mon 18 Nov 2019
15:00-17:00
3:241H 6

Literature seminar.

Moreno Astrid
Mon 25 Nov 2019
15:00-17:00
3:240G 6 Case seminar 1 Moreno Astrid
Thu 12 Dec 2019
15:00-17:00
3:230B 6

Case seminar 2.

Moreno Astrid
Fri 20 Dec 2019
15:00-17:00
3:240G 6

Group work presentation.

Moreno Astrid



Written examination
DatesRoomGroupContentTeacher
Mon 13 Jan 2020
10:00-10:00
The 48 hours homeexam will be posted on fastreg
Wed 15 Jan 2020
16:00-16:00

Please upload you homeexam on fastreg no later than 2019-01-15-16.00

Mon 9 March 2020
10:00-10:00
The 48 hours homeexam will be posted on fastreg
Wed 11 March 2020
18:00-18:00

Please upload you homeexam on fastreg no later than 2019-03-13, at 18:00.



Teaching Rooms
3:229 A 3:229 seminarierum, hus 3 Kräftriket, Roslagsv 101
3:230B 3:230 seminarierum, hus 3 Kräftriket, Roslagsv 101
3:238E 3:238 seminarierum, hus 3 Kräftriket, Roslagsv 101
3:239F 3:239 seminarierum, hus 3 Kräftriket, Roslagsv 101
3:240G 3:240 seminarierum, hus 3 Kräftriket, Roslagsv 101
3:241H 3:241 seminarierum, hus 3 Kräftriket, Roslagsv 101
WALL Wallenbergsalen, hus 3 Kräftriket, Roslagsv 101
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Change semester  


Course title:
Digital Marketing and E-commerce
Semester: Autumn term 2019
Study period: 3 4
Rate of studies: 50%
Level: Graduate level (second cycle)
Credits: 7.5
Language of instruction: English

Course code: FE4329

Syllabus

Contact:


Course coordinator:
Helena Flinck
Head of course:
Jon Engström
Examiner:
Jon Engström
Student services:
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