Branding Strategic and Cultural Perspectives (BRSP)

Schedule

PREL
Lectures
DatesRoomContentTeacher
Tue 21 Jan 2020
16:00-18:00
GRÖJER Intro to the subject, topics, issues, course expectations, Gardner & Levy, De Chernatony & Riley Tolstikova Natalia
Tue 4 Feb 2020
13:00-15:00
B4 LECTURE 2: Brand equities and economic value of brands, Hoffler & Keller, Feldwick, Christodoulides & De Chernatony Bondesson Niklas
Wed 12 Feb 2020
15:00-17:00
GRÖJER LECTURE 3: Managerial perspective on branding, Louro & Cunha, Urde & Koch, Srivastava et al.) Bondesson Niklas
Tue 25 Feb 2020
14:00-16:00
GRÖJER LECTURE 4: Brand value and meaning co-creation, Fournier et al., Cova, Kravets, Olga (2012), Tolstikova Natalia
Tue 3 March 2020
15:00-17:00
GRÖJER LECTURE 5: Brand authenticity, Newman & Dhar, Leigh et al., Grayson & Martinec Tolstikova Natalia
Thu 5 March 2020
13:00-15:00
GRÖJER LECTURE 6: Critical branding, Holt, El-Amir & Burt, Thompson & Arsel Tolstikova Natalia
Thu 12 March 2020
13:00-15:00
GRÖJER LECTURE 7: Global Brands, Cayla & Arnould, Izbek-Bilgin Tolstikova Natalia

Seminars
Please observe the time for enrolment in working groups for seminars January 22 to February 5
DatesRoomGroupContentTeacher
Thu 6 Feb 2020
10:00-12:00
3:238E 1 Tolstikova Natalia
Tue 18 Feb 2020
10:00-12:00
3:229 A 1 Tolstikova Natalia
Fri 28 Feb 2020
10:00-12:00
3:241H 1 Lucarelli Andrea
Fri 13 March 2020
10:00-12:00
3:229 A 1 Tolstikova Natalia
Thu 6 Feb 2020
13:00-15:00
3:238E 2 Tolstikova Natalia
Tue 18 Feb 2020
13:00-15:00
3:229 A 2 Tolstikova Natalia
Fri 28 Feb 2020
13:00-15:00
3:241H 2 Lucarelli Andrea
Fri 13 March 2020
13:00-15:00
3:229 A 2 Tolstikova Natalia
Thu 6 Feb 2020
10:00-12:00
3:239F 3 Molander Susanna
Tue 18 Feb 2020
10:00-12:00
3:230B 3 Molander Susanna
Fri 28 Feb 2020
10:00-12:00
3:240G 3 Molander Susanna
Fri 13 March 2020
10:00-12:00
3:230B 3 Molander Susanna
Thu 6 Feb 2020
13:00-15:00
3:239F 4 Molander Susanna
Tue 18 Feb 2020
13:00-15:00
3:230B 4 Molander Susanna
Fri 28 Feb 2020
13:00-15:00
3:240G 4 Molander Susanna
Fri 13 March 2020
13:00-15:00
3:230B 4 Molander Susanna



Written examination
DatesRoomGroupContentTeacher
Wed 18 March 2020
17:00-17:00
The 48 hours homeexam will be posted on fastreg
Fri 20 March 2020
17:00-17:00
Please upload you homeexam on fastreg no later than 200320t at 17:00..
Wed 6 May 2020
16:00-16:00
The 48 hours homeexam will be posted on fastreg
Fri 8 May 2020
16:00-16:00
Please upload you homeexam on fastreg no later than 200508 at 17:00.


Teaching Rooms
3:229 A 3:229 seminarierum, hus 3 Kräftriket, Roslagsv 101
3:230B 3:230 seminarierum, hus 3 Kräftriket, Roslagsv 101
3:238E 3:238 seminarierum, hus 3 Kräftriket, Roslagsv 101
3:239F 3:239 seminarierum, hus 3 Kräftriket, Roslagsv 101
3:240G 3:240 seminarierum, hus 3 Kräftriket, Roslagsv 101
3:241H 3:241 seminarierum, hus 3 Kräftriket, Roslagsv 101
B4 Frescati, hörsal 4, hus B Frescati, T-bana Universitetet
GRÖJER Gröjersalen, 3:224, hus 3 Kräftriket, Roslagsv 101
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Change semester  


Course title:
Branding Strategic and Cultural Perspectives
Semester: Spring term 2020
Study period: 1 2
Rate of studies: 50%
Level: Graduate level (second cycle)
Credits: 7.5
Language of instruction: English

Course code: FE5349

Syllabus

Contact:


Course coordinator:
Helena Flinck
Head of course:
Natalia Tolstikova
Examiner:
Natalia Tolstikova
Student services:
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