Strategic Market Management (SMAM)

Reading list


Compulsory Literature:

Participants will be expected to own or have regular access for preparation to participate in both lectures and seminars any one of the following textbooks:


Recommended


Aaker, David and McLoughlin, Damien (2010) Strategic Market Management: Global Perspectives, 1st edition. Chicester, UK: John Wiley & Sons.


Alternatives:


Ferrell, O.C. and Hartline, Michael D. (2014) Marketing Strategy: Text and Cases, 6th edition. Andover, UK: Cengage Learning.

Moutinho, Luiz and Southern, Geof (2010) Strategic Marketing Management: A Business Process Approach. Andover, UK: Cengage Learning.



In addition participants will be assigned articles from academic journals and required to utilise knowledge from these in analysing business media.  They are expected to utilise all resources introduced in lectures and seminars in team assignments and the individual project.


Change semester  


Course title:
Strategic Market Management
Semester: Spring term 2020
Study period: 3 4
Rate of studies: 50%
Level: Graduate level (second cycle)
Credits: 7.5
Language of instruction: English

Course code: fe5336

Syllabus

Contact:


Course coordinator:
Helena Flinck
Head of course:
Amos Owen Thomas
Student services:
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