Principles of Marketing (MA-I(e))

Reading list


Compulsory Literature:
Compulsory Literature:

• Parment, A., Principles of Marketing. Scandinavian edition, 2nd edition, 2016, Pearson.
OBS! Important: there are a number of books with similarly looking titles where Kotler is the first author. For this course you need a Scandinavian edition only, none of the other books will be useful in Principles of Marketing. Make sure you get the correct textbook!

• Bryman, Alan, Social Research Methods, Oxford University Press, any edition

Please Note !


There will be no new admissions to this course.


Course title:
Principles of Marketing
Semester: Autumn term 2019
Study period: 1
Rate of studies: 100%
Level: Undergraduate level (first cycle)
Credits: 7.5
Language of instruction: English

Contact:


Course coordinator:
Gustav Innala
Head of course:
Natalia Tolstikova