Fronter i marknadsföringsforskning (FRIMAR)

Reading list

Compulsory Literature:
Baker, Michael J. & Saren, Michael (2016) Marketing Theory: A Student Text (Third Edition). London: Thomson Learning

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Course title:
Fronter i marknadsföringsforskning
Semester: Spring term 2020
Study period: 1
Rate of studies: 100%
Level: Undergraduate level (first cycle)
Credits: 7.5
Language of instruction: English

Course code: FE3340



Course coordinator:
Gustav Innala
Head of course:
Student services:
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