Marknadskommunikationsteori (MCT)

Reading list


Compulsory Literature:
1. Dyer, Gillian (1982)). Advertising as Communication. Routledge.
2. Goffman, Erving (1979). Gender Advertisements. New York: Harper and Row Publishers.
3. Goffman, Erving (1959). The Presentation of Self in Everyday Life. Penguin Books Ltd.
4. Hackley, Chris and Rungpaka Amy Hackley (senaste upplagan). Advertising and Promotion. Sage Publications Ltd.
5. Williamson, Judith (1986). Consuming Passions – The Dynamics of Popular Culture. New York: Marison Boyars Publishers Ltd.

Articles

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Course title:
Marknadskommunikationsteori
Semester: Autumn term 2019
Study period: 1
Rate of studies: 100%
Level: Graduate level (second cycle)
Credits: 7.5
Language of instruction: English

Course code: pr4525

Syllabus

Contact:


Course coordinator:
Helena Flinck
Head of course:
Johanna Fernholm
Examiner:
Johanna Fernholm
Student services:
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