Marknadskommunikationsteori (MCT)

Reading list

Compulsory Literature:
1. Dyer, Gillian (1982)). Advertising as Communication. Routledge.
2. Goffman, Erving (1979). Gender Advertisements. New York: Harper and Row Publishers.
3. Goffman, Erving (1959). The Presentation of Self in Everyday Life. Penguin Books Ltd.
4. Hackley, Chris and Rungpaka Amy Hackley (senaste upplagan). Advertising and Promotion. Sage Publications Ltd.
5. Williamson, Judith (1986). Consuming Passions – The Dynamics of Popular Culture. New York: Marison Boyars Publishers Ltd.


Please Note !

There will be no new admissions to this course.

Course title:
Semester: Autumn term 2019
Study period: 1
Rate of studies: 100%
Level: Graduate level (second cycle)
Credits: 7.5
Language of instruction: English


Course coordinator:
Head of course:
Johanna Fernholm