Buyer Behaviour (BUBE)

Reading list

Compulsory Literature:
In order to keep up with current research developments, the literature for the course is continuously updated
and consists of selected articles from prominent journals in the field (to be found in the study guide).

Please Note !

There will be no new admissions to this course.

Course title:
Buyer Behaviour
Semester: Autumn term 2019
Study period: 2
Rate of studies: 100%
Level: Graduate level (second cycle)
Credits: 7.5
Language of instruction: English


Course coordinator:
Head of course:
Hanna Hjalmarson


Broback Anna
Hjalmarson Hanna
Gabriella Lockwall