Buyer Behaviour (BUBE)

Reading list


Compulsory Literature:
In order to keep up with current research developments, the literature for the course is continuously updated
and consists of selected articles from prominent journals in the field (to be found in the study guide).

Change semester  


Course title:
Buyer Behaviour
Semester: Autumn term 2019
Study period: 2
Rate of studies: 100%
Level: Graduate level (second cycle)
Credits: 7.5
Language of instruction: English

Course code: fe4322

Syllabus

Contact:


Course coordinator:
Anne Marie Cassel
Head of course:
Hanna Hjalmarson
Examiner:
Hanna Hjalmarson
Student services:
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Teachers:


Broback Anna
Hjalmarson Hanna
Gabriella Lockwall