Digital Marketing and E-commerce (DME)

Reading list


Compulsory Literature:
A selection of academic articles (updated each semester, see the study guide).
Recommended Reading
Selected articles (updated each semester, see the study guide).

Please Note !


There will be no new admissions to this course.


Course title:
Digital Marketing and E-commerce
Semester: Autumn term 2019
Study period: 3 4
Rate of studies: 50%
Level: Graduate level (second cycle)
Credits: 7.5
Language of instruction: English

Contact:


Course coordinator:
Head of course:
Jon Engström