Marknadskommunikationsteori (MCT)

Teachers


Name:Johanna Fernholm
Title :
Assistant Professor

PhD
Phone:0721473691
E-mail: johanna.fernholm@sbs.su.se
Room:10:103
Mobile: 
Functional
responsibility:
Member:

Presentation:
  Johanna Fernholm is an Assistant Professor at Stockholm Business School. Johanna lectures on subjects related to marketing, corporate social responsibility (CSR), branding, consumer research and qualitative methods.

Johanna holds a PhD in business administration from Stockholm University. She defended her dissertation in marketing on the construction of social responsibility in companies in globalization, in relation to non-governmental organizations (NGOs) and media in 2013. In her current research she is in particular interested in the interconnectedness between the conditions of production and consumption in globalization, and in the development of ethical trade, ethical consumption and CSR communication.


Please Note !


There will be no new admissions to this course.


Course title:
Marknadskommunikationsteori
Semester: Autumn term 2019
Study period: 1
Rate of studies: 100%
Level: Graduate level (second cycle)
Credits: 7.5
Language of instruction: English

Contact:


Course coordinator:
Head of course:
Johanna Fernholm