Examensarbete i marknadsföring för masterexamen (EXMAR)

Course description

Intended Learning Outcomes
Intended Learning Outcomes

The overarching aim of the course is to enable students to investigate a scholarly problem in the academic field of business administration, and to attempt a contribution to research in this area by utilizing relevant theory and social science methods.

The intended learning outcomes are based on the requirements on knowledge, skills and approach drawn up for the Master’s Degree in the System of Qualifications of the Higher Education Ordinance, supplement 2.

After completion of the master’s thesis, the student should be able to:

Knowledge and Understanding

1. Work independently to identify, develop and formulate a scholarly problem grounded in previous research in the field of business administration.

Competence and Skill

2. Critically discuss, analyze and apply theoretical concepts and perspectives in order to develop a research problem, analyze one’s empirical material, and generate a contribution to research.

3. Thoroughly explain and justify the research approach by engaging with relevant principles and practices in the philosophy of social science and in social science method.

4. Respect time frames and deadlines, and demonstrate rigour in style, language, referencing and other formal academic requirements.

Judgement and Approach

5. Make a serious attempt at producing an original contribution to a particular research area.

6. Evaluate one’s own work, its contribution to knowledge, and its societal and ethical implications.

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Course title:
Examensarbete i marknadsföring för masterexamen
Semester: Spring term 2020
Study period: 1 2 3 4
Rate of studies: 100%
Level: Graduate level (second cycle)
Credits: 30.0
Language of instruction: English

Course code: fe5962



Course coordinator:
Christina Gabrielsson
Head of course:
Nishant Kumar
Student services:
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