Principles of Marketing (MA-I(e))

Announcements

Dear students,


 


Welcome to the course! Please make sure to buy the right book, 


-      Kotler, Armstrong & Parment (2012), Principles of Marketing, Scandinavian edition, 2nd edition


Kotler is the author to multiple marketing textbooks with similar titles. You will need the one listed above, which will be the basis for the final examination.


Thank you!


 


Natalia

Please Note !


There will be no new admissions to this course.


Course title:
Principles of Marketing
Semester: Autumn term 2019
Study period: 1
Rate of studies: 100%
Level: Undergraduate level (first cycle)
Credits: 7.5
Language of instruction: English

Contact:


Course coordinator:
Gustav Innala
Head of course:
Natalia Tolstikova