Principles of Marketing (MA-I(e))


Dear students,


Welcome to the course! Please make sure to buy the right book, 

-      Kotler, Armstrong & Parment (2012), Principles of Marketing, Scandinavian edition, 2nd edition

Kotler is the author to multiple marketing textbooks with similar titles. You will need the one listed above, which will be the basis for the final examination.

Thank you!



Please Note !

There will be no new admissions to this course.

Course title:
Principles of Marketing
Semester: Autumn term 2019
Study period: 1
Rate of studies: 100%
Level: Undergraduate level (first cycle)
Credits: 7.5
Language of instruction: English


Course coordinator:
Gustav Innala
Head of course:
Natalia Tolstikova