Project work (PW)

Course description



The aim of the course is for the students to synthesize the knowledge acquired during the previous semesters
in the Master's Program in Marketing Communication and Fashion and apply them in a practical context to
analyze a problem situation for an organization and provide suggestions for potential solutions. Special
emphasis is placed on the application of theories in the subjects Marketing and Advertising & PR.
The course emphasizes that students can apply different theoretical perspectives to a given problem.
Emphasis is also placed on allowing students to anchor their analyzes in the situation of the organization
under study, so that the potential solutions outlined are reasonable from a resource perspective.


Intended Learning Outcomes
The overall aim of the course is that the students should synthesize the knowledge acquired during the previous semesters and apply them in a practical context. On successful completion of the course students should be able to:

Knowledge and understanding

1. Understand theories and concepts in the subjects of Marketing and Advertising & PR as discussed by relevant literature.

2. Explain the practical meaning of theories and concepts in literature relevant to the subject.

Skills and abilities

3. Investigate and analyze marketing challenges against a background of theories and concepts in literature relevant to the subject.

4. Use theories and concepts in literature relevant to the subject in order to solve marketing challenges in a practical context.

Judgement and approach

5. Create and visualize effective marketing solutions, as well as be able to argue for selected approaches.

6. Assess and be able to reflect on the appropriateness of different marketing solutions and different approaches.

Please Note !


There will be no new admissions to this course.


Course title:
Project work
Semester: Autumn term 2018
Study period: 3 4
Rate of studies: 50%
Level: Graduate level (second cycle)
Credits: 7.5
Language of instruction: English

Contact:


Course coordinator:
Helena Flinck
Head of course:
Christian Persson