Market Oriented Business Models (MOB)

Course description

The course will introduce the student to key concepts and frameworks in strategic decision making, firm performance assessment, and management of strategy from a business and corporate level perspectives. The business model (BM) concept is a central integrative framework throughout the course.

Intended Learning Outcomes

The course is designed to enable the student to understand and craft strategies for market oriented business models on the basis of rigorous analysis and critical thinking. The viewpoint put forward in the module is that of the corporate and/or business area/unit level top management team (TMT). The strategic leadership of top executives is emphasized throughout the lectures, discussions and case exercises. The customer and market viewpoint, central to any successful corporate and business strategy, permeates all key elements of any business model. Upon completion of the course, students should be able to:

Knowledge and understanding
1. Account for basic theories about strategy and business models.
2. Illustrate the global proliferation of market oriented business models.

Skills and abilities
3. Investigate the elements of successful business models in different contexts.
4. Discuss the consequences of radical business model transformation in most industries.

Judgement and approach
5. Critically evaluate the role of the strategic leadership of the CEO and the TMT in business model creation and transformation.

Please Note !

There will be no new admissions to this course.

Course title:
Market Oriented Business Models
Semester: Autumn term 2017
Study period: 3 4
Rate of studies: 50%
Level: Graduate level (second cycle)
Credits: 7.5
Language of instruction: English


Course coordinator:
Helena Flinck
Head of course:
Tony Apéria