Introduktion till konsumtionssamhället och marknadsföring (INCS)

Course description

This course aims to introduce students to our contemporary consumer society and to marketing by both outlining basic socio-historic dynamics and by focusing on the current marketing, media and popular culture institutions that shape consumers’ lived lives.

The overall aim of this course is to give students the necessary theoretical tools to decipher consumer culture—which should be understood as a social arrangement in which the relations between lived culture and social resources, and between meaningful ways of life and the symbolic and material resources on which they depend, are mediated through markets. More specifically, emphasis will be placed on helping students understand the ways in which marketing institutions function in and are co-constitutive in shaping consumer culture.

The course consists of a series of lectures where a diverse set of theories dealing with consumer culture and marketing are discussed. The theoretical materials are subsequently put to use through a series of seminars where students are invited to reflect on various empirical materials, such as marketing campaigns, advertising, and popular culture, as well as their own experiences as consumers.

Intended Learning Outcomes
The overall aim of the course is to introduce students to a theoretical framework for analysing consumer culture and marketing. Upon completion of the course, students should be able to:

Knowledge and understanding
1. Account for basic theories dealing with the interlinkages of consumer society and marketing.
2. Illustrate the role that a marketing ideology has had in shaping consumer society.

Skills and abilities
3. Investigate the diffusion of consumer culture in specific empirical contexts and delineate the role that marketing institutions have in this diffusion.
4. Discuss the consequences of the global proliferation of a marketing ideology and the subsequent dominance of a consumer culture.

Judgement and approach
5. Critically evaluate marketing’s role in the proliferation of consumer culture.
6. Reflect on the consequences of the prevalence of a marketing ideology.

Please Note !

There will be no new admissions to this course.

Course title:
Introduktion till konsumtionssamhället och marknadsföring
Semester: Autumn term 2017
Study period: 1 2
Rate of studies: 50%
Level: Graduate level (second cycle)
Credits: 7.5
Language of instruction: English


Course coordinator:
Helena Flinck
Head of course:
Jacob Östberg