Global Consumer Society (GCS)

Course description

The course aims to introduce students to the intricate ways in which various market actors influence
consumers’ lived lives around the world.
The overall aim of this course is to give students the necessary theoretical tools to decipher consumer culture,
which should be understood as a social arrangement in which the relations between lived culture and social
resources, and between meaningful ways of life and the symbolic and material resources on which they
depend, are mediated through markets.
The course consists of a series of lectures where a diverse set of theories dealing with consumer culture is
discussed. The theoretical materials are subsequently put to use through a series of seminars where students
are invited to reflect on various empirical materials, such as advertising and popular culture, as well as their
own experiences as consumers.

Intended Learning Outcomes
Intended Learning Outcomes

The overall aim of the course is to introduce students to a theoretical framework for analysing consumer cultures from a global perspective.

Upon completion of the course, students should be able to:

Knowledge and understanding

1. Account for basic theories about the consumer society.

2. Illustrate the global proliferation of the consumer society.

Skills and abilities

3. Investigate consumer culture’s diffusion in specific empirical contexts.

4. Discuss the consequences of the global proliferation of the consumer society.

Judgement and approach

5. Critically evaluate marketing’s role in the proliferation of a global consumer culture.

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Course title:
Global Consumer Society
Semester: Spring term 2019
Study period: 2
Rate of studies: 100%
Level: Undergraduate level (first cycle)
Credits: 7.5
Language of instruction: English

Course code: FE2630



Course coordinator:
Helena Flinck
Head of course:
Jacob Östberg
Jacob Östberg
Student services:
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