Fronter i marknadsföringsforskning (FRIMAR)

Course description


Intended Learning Outcomes
Course content
The overall aim of the course is to develop and deepen students’ knowledge of marketing as well as how
complex problems in marketing can be understood and handled in companies and other organizations. The
course also aims to help students to gain theoretical and analytical tools within the subject area of marketing
that they will also apply to later courses. The course is given in Swedish and conducted in the form of a large
number of lectures that present current orientations, questions and problems in the subject area of marketing,
seminars in which various forms of seminar assignments are presented and discussed, and finally a written
individual home examination. The course covers various aspects of marketing from both critical and
pragmatic perspectives.
Learning outcomes
Intended learning outcomes
The overall purpose of the course is to integrate, develop and deepen knowledge about various sub-areas of
marketing as well as how complex problems in marketing can be understood and handled in companies and
other organizations. Upon completion of the course, students should be able to:
Knowledge and understanding
1. Account for and critically review theories pertaining to central marketing phenomena; relate and explain
central themes, theories and research perspectives in the field to each other.

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Course title:
Fronter i marknadsföringsforskning
Semester: Spring term 2020
Study period: 1
Rate of studies: 100%
Level: Undergraduate level (first cycle)
Credits: 7.5
Language of instruction: English

Course code: FE3340

Syllabus

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