Consumer Behaviour: Psychological & Cultural Persp (CBC)

Course description



With a focus in contemporary developments, the purpose of this course is to deepen the knowledge of the student in the field of consumer research. The course will critically assess both the traditions of consumer psychology and cultural approaches to consumption and define the various methodological assumptions that pertain to both subfields. In addition to recent theory building, the course will add to the methodological toolkit of the student by exploring both conventional and more radical approaches for inquiry. By conducting a research project utilizing the theoretical underpinnings and relevant methods of either discourse, the student will gain hands-on understanding of how knowledge is produced, assessed and implemented in consumer research.


Intended Learning Outcomes
Intended Learning Outcomes

Upon completion of the course student will have a close familiarity with recent theoretical developments in the various schools of consumer research thought. In addition and in accordance with contemporary theoretical views, students will be able to understand and empirically operationalize how knowledge is produced, assessed and implemented in consumer research.

Knowledge and understanding

1. Students will be able to assess and discern the ways in which consumer research is practically conducted.

Skills and abilities

2. Students will be able to carry out theoretically sound research projects by using the methodological toolkits of consumer research.

Judgement and approach

3. Students will be able to evaluate how knowledge is produced in consumer research and critically consider the assumptions of the particular methodologies and how they are grounded in consumer research theories.

Please Note !


There will be no new admissions to this course.


Course title:
Consumer Behaviour: Psychological & Cultural Persp
Semester: Spring term 2018
Study period: 1 2
Rate of studies: 50%
Level: Graduate level (second cycle)
Credits: 7.5
Language of instruction: English

Contact:


Course coordinator:
Helena Flinck
Head of course:
Hanna Hjalmarson

Teachers: