Buyer Behaviour (BUBE)

Course description

With a focus on contemporary developments, the purpose of this course is to deepen the student’s knowledge in the field of research on buyers. The course will critically assess the traditions of customer/consumer psychology and cultural approaches to consumption and define the various methodological assumptions that pertain to these subfields. In addition to recent theory developments, the course will add to the methodological toolkit of the student by exploring both conventional and more radical approaches for inquiry. By conducting a research project utilizing the theoretical underpinnings and relevant methods of discourses represented in the course, the student will gain hands-on understanding of how knowledge is produced, assessed and implemented in research on buyers.

Intended Learning Outcomes
Upon completion of the course students will have a close familiarity with recent theoretical developments in the various schools of research on buyers. In addition and in accordance with contemporary theoretical views, students will be able to understand and empirically operationalize how knowledge is produced, assessed and implemented in this field.

Knowledge and understanding
1. Students will be able to assess and discern the ways in which research on buyers is practically conducted

Skills and abilities
2. Students will be able to carry out theoretically sound research projects by using the methodological toolkits of research on buyers

Judgement and approach
3. Students will be able to evaluate how knowledge is produced in research on buyers and critically consider the assumptions of the particular methodologies and how they are grounded in research theories

Please Note !

There will be no new admissions to this course.

Course title:
Buyer Behaviour
Semester: Autumn term 2019
Study period: 2
Rate of studies: 100%
Level: Graduate level (second cycle)
Credits: 7.5
Language of instruction: English


Course coordinator:
Head of course:
Hanna Hjalmarson


Broback Anna
Hjalmarson Hanna
Gabriella Lockwall