Brand Management and Sustainable Business Models (BRMAN)

Course description



The course is designed to enable the student to understand and craft strategies for Sustainable Brand oriented Business models on the basis of rigorous analytical and critical thinking. The viewpoint put forward in the course is that of the corporate and/or business area/unit level top management team (TMT). The strategic leadership of top executives is emphasized throughout the lectures, discussions and case exercises. The customer and market viewpoint, central to any successful corporate and business strategy, permeates all key elements of any Sustainable Brand oriented Business model.


Intended Learning Outcomes
After the course the participants should be able to:

Knowledge and understanding
1. Analyse the role of a Brand management strategy in optimal selection of a company´s Business model.
2. Discuss how Sustainability and societal accountability influences viability of Business models.

Skills and abilities
3. Explain how innovation and digitalization can be utilised to enhance Business models.
4. Plan the coordination of the chosen Business model across various functions of a company, at both corporate and business-unit levels.

Judgement and approach
5. Reflect critically on various theories and methods associated with Business models
6. Formulate alternative Business models and evaluate which to be used in practice in specific contexts.

Change semester  


Course title:
Brand Management and Sustainable Business Models
Semester: Autumn term 2019
Study period: 2
Rate of studies: 100%
Level: Undergraduate level (first cycle)
Credits: 7.5
Language of instruction: English

Course code: fe3335

Syllabus

Contact:


Course coordinator:
Helena Flinck
Head of course:
Tony Apéria
Examiner:
Tony Apéria
Student services:
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Teachers: